Safe Driving PSAs

The WisDOT Inter-Tribal Task Force collaborated with Tribal communities to create a series of Public Service Announcements.

In August 2019, the WisDOT Inter-Tribal Task Force (ITTF) and Frybread Productions came together for the fourth year to produce the newest Safe Driving public service announcement (PSA).

The PSA is an initiative by the ITTF and coordinated by Agnes Fleming, ITTF Coordinator. Frybread Productions is a video production company, owned and operated by Native Americans Tim Ramos, Tim Ornelas and Jim Ruel. Tim Ramos and Jim Ruel met with youth from the Sokaogon Chippewa Community and the Ho-Chunk Nation, and mentored them throughout the creation and filming the PSA.

The youth selected a theme relating to driving safety, wrote a script, acted in and filmed a 30-second public service announcement that will be aired throughout the state of Wisconsin.

"This will be our fourth project of this kind in cooperation with the Wisconsin Department of Transportation Inter-Tribal Task Force," Tim explained. "This video covers issues about driving safety. Studies reveal that for Native people under the age of 25, the major cause of death is from car accidents.”

Agnes assisted youth in completing the video, and shared that she was glad to see the willingness of the youth to take on the project with little or no experience in acting, writing scripts, creating story boards, and operating sound equipment and advanced digital movie cameras.

“Every year we do this project, I am amazed by the talent and creativity of our young people,” Agnes shared.

Leave Your Phone Alone Until You Get Home was the message of the PSA that was scripted, filmed and produced by middle school students from Indian Community School in Milwaukee last year.

Students Take Stand for Safe Driving

“Leave Your Phone Alone Until You Get Home” is the message of new public service announcements hitting the airwaves throughout Wisconsin. It was scripted, filmed and produced by middle school students from Indian Community School as part of the Wisconsin Department of Transportation Inter-Tribal Task Force One Day Media Camp.

The message takes on additional importance for young people amid the “100 deadliest days” between Memorial Day and Labor Day when crashes involving teenage drivers increase. Over the past five years, statewide records indicate that teenage drivers are behind the wheel for roughly 13 distracted driving crashes every day statewide during the months of June, July and August.

Read more and view the public service announcement.